Stakeholder Engagement

Communication with our internal and external stakeholders on sustainability issues is very important to us, both in daily business and on an ad hoc basis, for example in advance of the sustainability reporting. We took account of the concerns voiced by the stakeholders when defining our action areas and selecting the aspects to report. Outside of institutional dialog management such as that practiced by Investor Relations, Corporate Communications or the Governmental Relations & Regulatory Affairs department, we are developing new channels of communication and expanding existing forms of dialog for the maintenance of our stakeholder relationships in the field of sustainability. [G4-18, G4-26]

Important ProSiebenSat.1 stakeholders [G4-24]

Below, we describe selected stakeholder dialogs of ProSiebenSat.1 Group; for information on cooperation with our employees, please refer to the notes on the area of action “Employees and Diversity”: [G4-24, G4-25, G4-27]

• Capital market: In numerous road shows and conferences, we tell investors and analysts about ProSiebenSat.1’s business performance and the company outlook and take questions from the capital market on ESG issues. We are in regular communication with our shareholders and answer questions at the Annual General Meeting. In particular, we observe increasing demands for the communication of governance issues and the Company’s diversity concepts.
  At ProSiebenSat.1, Corporate Communications has operating responsibility for the sustainability issue. The department functions as a competence center, which, together with other central Group departments, develops sustainability activities and is responsible for reporting and external communication. At Executive Board level, ESG information and sustainability aspects are the responsibility of the CFO. The Group thus underscores the importance of the Company’s non-financial performance for the capital market.
• Audiences and users: The consumers of our offerings, i.e. TV audiences and users of our digital entertainment and commerce platforms, are significant stakeholders. Direct interaction with them is therefore very important to ProSiebenSat.1. ProSiebenSat.1 Group runs 109 Facebook pages and 28 Twitter accounts relating to its TV brands. In addition, viewers can e-mail their questions about program content, general suggestions or criticism to the central audience relations department. In 2016, the department processed around 95,000 inquiries (previous year: around 107,000), including on sustainability aspects. Around half the viewers use the Facebook messenger function as a direct and fast way to make contact. [M6]
• Society: As a DAX corporation and one of the biggest European media companies, ProSiebenSat.1 is subjected to particular public attention. In the national and international dialog with representatives of governments, parliaments and authorities, we contribute to the political discussion directly or via memberships in various associations and organizations.