Stakeholder Engagement

Communication with our internal and external stakeholders on sustainability issues is very important to us, both in daily business and on an ad hoc basis, for example in advance of the sustainability reporting. We took account of the concerns voiced by the stakeholders when defining our action areas and selecting the aspects to report. Outside of institutional dialog management such as that practiced by Investor Relations, Corporate Communications or the Governmental Relations & Regulatory Affairs department, we are developing new channels of communication and expanding existing forms of dialog for the maintenance of our stakeholder relationships in the field of sustainability. [G4-18, G4-26]

Important ProSiebenSat.1 stakeholders [G4-24]

Important ProSiebenSat.1 stakeholders (Graphic)

Below, we describe selected stakeholder dialogs of ProSiebenSat.1 Group; for information on cooperation with our employees, please refer to the notes on the area of action “Employees and Diversity”: [G4-24, G4-25, G4-27]

Selected ProSiebenSat.1 memberships [G4-16]


Working Group of Television Research (Arbeitsgemeinschaft Fernsehforschung AGF)

Working Group for Online Media Research (Arbeitsgemeinschaft Online Forschung AGOF)


Federal Association of Digital Economy (Bundesverband Digitale Wirtschaft BVDW)

German TV Platform (Deutsche TV-Plattform)

Digital Video Broadcasting (DVB)

European Group of Television Advertising (egta)

German Federal Film Board (Filmförderungsanstalt FFA)

Bavarian Film and Television Fund (FilmFernsehFonds FFF Bayern)

Voluntary Self-Regulation of Television (Freiwillige Selbstkontrolle Fernsehen FSF)

German Association for Voluntary Self-Regulation of Digital Media Service Providers (Freiwillige Selbstkontrolle Multimedia-Dienstanbieter FSM)

Initiative for a Competitive Online Marketplace (ICOMP)

Bavarian Industry Association (Vereinigung der bayerischen Wirtschaft vbw)

Society for the Exploitation of Copyright and Intellectual Property Rights of Media Companies (Gesellschaft zur Verwertung der Urheber- und Leistungsschutzrechte von Medienunternehmen vg media)

Association of Commercial Broadcasters and Audiovisual Services in Germany (Verband Privater Rundfunk und Telemedien VPRT)

Economic Council (Wirtschaftsrat)