Addressable TV

Addressable TV describes the opportunity to broadcast digital advertising in linear television programming selectively — i. e. nationally, regionally or according to target group — on Internet-connected TV sets by means of HbbTV technology. It thus combines the reach of the television mass medium with the targeted addressability of the online world. In this context, the so-called SwitchIn is a possible dvertising format: The digital advertising window covers part of the screen as soon as the viewer switches to a ProSiebenSat.1 channel.

Annual total compensation

Annual total compensation includes: salary, bonus, stock awards, option awards, non-equity incentive, plan compensation, change in pension value and nonqualified deferred, compensation earnings, all other compensation.

Anti-trust and monopoly practices

Actions of the organization that may result in collusion to erect barriers to entry to the sector; unfair business practices; abuse of market position; cartels; anti-competitive mergers; price-fixing; and other collusive actions which prevent competition.


Carbon dioxide equivalent (CO2 equivalents)

CO2 (carbon dioxide) equivalent is the universal unit of measurement used to compare the emissions from various greenhouse gases (GHG) based on their global warming potential (GWP). The CO2 equivalent for a gas is determined by multiplying the metric tons of the gas by the associated GWP.

Carbon Disclosure Project (CDP)

The Carbon Disclosure Project is an independent non-profit organization that compiles companies’ climate-related information for analysts and investors. The CDP maintains what has become the world’s largest database of its kind.

Carbon footprint

The carbon footprint is the sum of a company’s greenhouse gas emissions, measured in CO2 equivalents, over a certain period.

Climate Change

Changes in the global and also regional climate. Mainly it is caused by the human influence on the environment.


Compliance is part of corporate governance. It refers to compliance with laws, directives, and voluntary codes within the company.


Corruption is ‘the abuse of entrusted power for private gains´ and can be instigated by individuals or organizations. In the Guidelines, corruption includes practices such as bribery, facilitation payments, fraud, extortion, collusion, and money laundering. It also includes an offer or receipt of any gift, loan, fee, reward, or other advantage to or from any person.


Deutscher Corporate Governance Kodex (DCGK)

The Deutscher Corporate Governance Kodex (German Corporate Governance Code) presents essential statutory regulations for the management and supervision of German listed companies and contains, in the form of recommendations and suggestions, internationally and nationally acknowledged standards for good and responsible corporate governance.


Digitalization and digital technology have established themselves in people’s everyday lives and are changing the production, distribution and reception of content. The rapid spread of smartphones, tablets, smart TVs and other internet-connected entertainment devices, plus access to information anytime anywhere, are having a major impact on media use. The media convergence that digitalization allows — e.g. of television and Internet — has spawned even more interactivity. New media formats and distribution channels make interactive media consumption possible and offer consumers, providers and the advertising industry many new opportunities. Fully digitalizable content that can be distributed via online platforms is just one of the outcomes.

Dual broadcasting system

A dual broadcasting system means the concurrent existence of private and public broadcasters. The most important difference between the two broadcasting systems is in the form and purpose of the organization. The duty of the public broadcasting organizations, with the main stations ARD and ZDF, is the “basic provision of the population with information.” Their financing is guaranteed by law and provided by license fees. The private providers operate as independent commercial enterprises, obtaining most of their revenues from marketing advertising.



Emissions of greenhouse gases and air pollutants in the atmosphere. Also refer to greenhouse gases.

Employee turnover

Employees who leave the organization voluntarily or due to dismissal, retirement, or death in service.

ESG indicators

ESG stands for Environmental Social and Governance and refers to a set of criteria/indicators which investors apply to screen companies regarding their environmental, social and governance responsibility.



Geothermal is the heat, stored in the accessible parts of the earth’s crust. It is a renewable energy.

German Federal Data Protection Act (Bundesdatenschutzgesetz BDSG)

Among other things, the German Federal Data Protection Act (together with the states’ data protection laws) governs the treatment of personal data that is processed in information and communication systems or manually.

German Teleservices Act (Telemediengesetz TMG)

The German Teleservices Act regulates the conditions of all telemedia in Germany. Moreover it is one of the key requirements of internet law.

Global Reporting Initiative (GRI)

The GRI Sustainability Reporting Guidelines offer Reporting Principles and Standard Disclosures for the preparation of sustainability reports by organizations, regardless of their size, sector or location. The Guidelines are developed through a global multi-stakeholder process involving representatives from business, labor, civil society, and financial markets, as well as auditors and experts in various fields.


Governance, or corporate governance, refers to the control of an organization.

Greenhouse Gas (GHG)

Greenhouse gases are gaseous components in the atmosphere (natural and anthropogenic) which absorb thermal infrared radiation and radiate again. Greenhouse gas lifts the average temperature and leads to a change of climate.

Greenhouse Gas Protocol (GHGP)

The Greenhouse Gas Protocol is a globally recognized standard regarding the quantification and management of greenhouse gas emissions. The reporting standards for the implementation of projects to reduce emissions are jointly developed by businesses, governments, and NGOs under the leadership of the World Resources Institute (WRI) and the World Business Council for Sustainable Development (WBCSD).


Material Aspects

Material Aspects are those that reflect the organization’s significant economic, environmental and social impacts; or that substantively influence the assessments and decisions of stakeholders. To determine if an Aspect is material, qualitative analysis, quantitative assessment and discussion are needed.

Media literacy

Media literacy is the capability to understand the content of media and use media competent.

Multi-channel network

A company that enters partnerships with online platforms and offers support in areas such as product, programming, financing, cross-promotion, partner management, digital rights management, monetization/sale and establishing an audience. As a kind of record label, the multi-channel networks manage online video makers.


Order processing Agreements

If personal data is collected, processed, or used by a commissioned third party, the commissioning company (client) must enter into an order processing agreement with the service provider (contractor) under Section 11 BDSG in which all the rights, obligations, and measures between the two parties are defined.


Renewable energy

Energy sources, which can be regenerated by ecological cycles in a short time. This include geothermal energy, wind energy, solar power, waterpower, and biomass.



In the public value reporting, scopes are categories that classify emissions regarding their type and their relation to the value chain. The scopes are distinguished in direct emissions (Scope 1), indirect emissions (Scope 2) and emissions in the upstream and downstream value creation stages (Scope 3).

Scope of Consolidation

The full group of entities to be included in the consolidated financial statements.


Stakeholders are defined as entities or individuals that can reasonably be expected to be significantly affected by the organization’s activities, products, and services. Stakeholders can include those who are invested in the organization (such as employees, shareholders, suppliers) as well as those who have other relationships to the organization (such as vulnerable groups within local communities, civil society).