Transformation Process of ProSiebenSat.1 Group
Digitalization is changing companies in multiple sectors around the world. This trend will continue in the years to come. The media sector was one of the first industries to feel the effects of digitalization. ProSiebenSat.1 Group has therefore been rigorously pushing ahead with its transformation from a traditional TV company into a digital corporation with a diversified business portfolio since 2009. For this purpose, the Group is developing new revenue models, investing in additional business areas and using innovative technologies. This strategy has made us successful because we have not only achieved but also exceeded our revenue and earnings targets multiple times. In October 2016, the Company recently increased its medium-term financial targets. These adjustments reflect the growth contributions from recent acquisitions. ProSiebenSat.1 aspires to increase consolidated revenues to EUR 4.5 billion by the end of 2018. This is EUR 300 million more than originally expected. At the same time, ProSiebenSat.1 is pursuing clear targets for adjusted EBITDA. Adjusted Group EBITDA is set to rise by EUR 400 million to EUR 1.15 billion (previously EUR 1.10 billion). These targets for financial growth are derived from our strategy and are also linked to the Group-wide remuneration model. EBITDA is not only an important performance indicator for the management of the Group and its segments, but is also part of the performance-related remuneration system for employees up to the Executive Board. We thus underscore the sustainability of our business. [DMA]