Ecological Responsibility of ProSiebenSat.1 [DMA]
As a media company, ProSiebenSat.1 does not count among the energy-intensive manufacturing industries that use a lot of resources and have complex, global supply chains. For this reason, we have not identified any financial consequences or other material risks or opportunities posed by climate change for our business activities at present. Nonetheless, we can help to slow down climate change and conserve our environment by taking care in the way we use resources and, for example, reducing our energy consumption and CO2 emissions through targeted measures. [G4-14, G4-EC2]
In 2012, we therefore switched the power supply at our headquarters in Unterföhring near Munich to green electricity. From 2017 on, our computer centers are also being used to heat the office buildings. In addition, ProSiebenSat.1 has amended its travel policy so that, since January 2017, employees may only make the journey between Munich and Frankfurt, one of the most frequent journeys in the Group, by rail as a more environmentally friendly alternative to air travel. Moreover, we will pay even closer attention in the future to relevant standards when selecting electricity providers, waste disposal companies and other partners for whom environmental aspects play a key role. In the planned renovation of the campus in Unterföhring, the Group is aiming for sustainability certification according to the LEED model and is developing a corresponding energy concept, among other things.
ProSiebenSat.1 has calculated the Group’s carbon footprint for 2016 for the second time. As well as improved data quality of the carbon footprint, this allows comparisons to be drawn with the previous year for the first time. Internally, this offers the opportunity to work on the formulation of qualitative and quantitative targets for environmental performance. ProSiebenSat.1 Group was recognized for its climate reporting in October 2016 with the “Best Improvement Award Germany (non public)” in the “CDP climate score” category. Every year, the non-profit organization CDP assesses companies’ climate protection performances on behalf of 800 institutional investors with invested capital totaling around USD 100 trillion according to own data.
The climate and environmental protection measures are complemented by our public value activities in the field of ecology. Thanks to our wide reach among TV viewers and internet users, we can shift focus onto environmental issues and thus raise awareness of the sustainable use of natural resources. Since as early as 2009, ProSieben has used the annual “Green Seven” week to get TV audiences excited for a sustainable and environmentally friendly lifestyle with special program highlights. From July 11 to July 17, 2016, the station urged viewers to handle water responsibly as the basis of all life with “Save the Water” as its theme. In 2017, the theme of “Green Seven” week is “Save the Ice.” In addition, ProSieben has presented the “Galileo Wissenspreis” at the “GreenTec Awards” every year since 2013. The prize honors innovative, green inventions and ideas that combine technology and everyday life.